01 / Blog
Field notes.
Notes from the watch: WordPress, Laravel, and the quiet craft of keeping websites online.
July 12, 2026 · 4 min
Your next SaaS customer might not be human→
Autonomous AI agents are starting to evaluate, sign up for, and pay for software on their own. What it means to build a product that machines can buy.
July 11, 2026 · 3 min
AI wrote the code. Who maintains it?→
AI-generated sites and plugins are arriving in our maintenance queue. The code works, mostly. The real question is what happens in month six.
July 8, 2026 · 3 min
When a site outgrows WordPress→
WordPress is the right answer more often than developers admit, until it isn't. The honest signals that a project has become an application wearing a CMS costume.
July 7, 2026 · 3 min
Your next customer might ask an AI first→
More buying decisions start as a question to an assistant instead of a search. What that shift actually means for your website, minus the panic.
July 3, 2026 · 3 min
Where AI actually helps in a web project (and where it doesn't)→
We use AI every day and remain a founder-led studio on purpose. An honest map of where the tools genuinely earn their keep, and where craft still decides.
June 30, 2026 · 3 min
Your site went down at 2am. Who noticed?→
Most downtime isn't dramatic. It's quiet, off-hours, and discovered by the worst possible person: a customer. On monitoring, and why "it seems fine" is not a strategy.
June 18, 2026 · 2 min
The case for boring updates→
The most valuable WordPress maintenance work is the kind nobody notices. Here's why a dull, weekly update routine beats heroic firefighting every time.